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I wrote previously about Mercedes' foray into the small car market. As strange as that may seem to many Americans, both Mercedes and BMW have long produced smaller and less costly models for the European market. Now, it appears that BMW is considering doing the same: introducing to the North American market a truly compact car, smaller than any BMW that has ever graced our highways and back streets. Is this a good move for the German automaker? Or, will it water down a prestigious brand name?

Part of any automaker's marketing strategy is to convince you, the consumer, what their vehicle line is all about. Dodge would like you to believe that they sell sporty cars and rugged trucks; Scion touts their youth oriented vehicles; and both BMW and Mercedes, like Cadillac, sell luxury vehicles. Millions of dollars of advertising is spent per year to reinforce brand image which is supported by consumer surveys of that particular sentiment.

Speaking about Cadillac, in the early 1980s GM's luxury brand briefly marketed a compact car - the Cimarron - that ultimately bombed, in part, because it strayed far from its big luxury car base. Sure, the car was little more than a rebadged and re-tweaked Chevrolet Cavalier, but it contradicted the entire Cadillac mystique. Even a slightly larger and much later model, the Catera, also failed as the car was perceived for what it really was: a remade Opel.

So, now the dilemma: will consumers accept the "1 Series" BMW's planned entry or will it cause confusion and diminish the BMW name? As a backgrounder, the current 1 Series is expected to be overhauled in 2006. Right now the car is offered as a sport hatchback, but the hatchback isn't likely to be imported due to America's aversion to that particular body style. Thus a sedan version is being considered by BMW for production according to published reports.

I visited BMW's U.K. site to examine the current Series 1 model. With the typical BMW fascia in place the Series 1 resembles a slightly stretched Volkswagen Golf mated to a compact BMW. The "1" comes equipped with either a 1.6L or 2.0L I4 gasoline engine, a gas 24V 3.0L V6, or a 2.0L four cylinder diesel that achieves a whopping 50 mpg fuel economy. Prices for the "1" start at just under $25,000

Equipment on the "1" is typical BMW with ABS and all the full luxury appointments. Clearly, the current "1" is not a stripped model as it features many of the amenities found on larger BMWs.

In my opinion BMW must tread carefully in bringing a car of this size to the American market. Forget the hatchback and just go with the sedan with either a wagon and or a coupe being a possibility. Unlike the basic Mercedes models, the "1" may just be able to pull it off for BMW and allow the German automaker to sell a tiny BMW successfully in the U.S. Alternatively, BMW just may want to consider launching a separate brand, to retain the BMW mystique in the American market.

Matt Keegan is a contributing writer for the Race Pages as well as an automotive fan. For the best BMW parts, including auto radiators, or for quality Borla exhausts, shop our store today!

Classic Cars of the Future

There are cars that will remain relevant for a long time and their value will forever endure unlike others which loose value as fast as they have entered the market. This would be due to their performance and general built. Some will always be elegant and fashionable and this is attributed to their restraint and simplicity in style. They conform to generally accepted principles making them have the highest quality and lasting value. These are cars that people will forever hold on to nostalgically long after their premiere. They used to and they still keep turning  heads and their owners can make a fortune out of them if they maintain them to the highest standards. 

Honda S2000 CR is well known for its speed and is regarded as Hondas best sports car. The manufacturer will keep making new models but they will revolve around the well established unbeatable quality of a Honda. It will always sell since the name is already a household and it is a model that is known to perform highly. The Cadillac XLR-V Roadster is a high performance car that can only be compared to the convertible BMW M6, Mercedes SL-Class, Jaguar XKR and Porsche 911 Cabriolet. This car is firm on the road and fast which makes it a favorite road star for many which translates to its being on the road fifteen or more years after its debut. Volkswagen Corrado VR6 Storm is another car to look out for. It comes with a leather interior, a pile of deep carpets, a unique color and a special badging that makes it stand out from other Volkswagen models. This model is fast and its engine has been fitted in many Volkswagen series for now and the future. 

The Renault Clio Williams is a French car that has even taken part in the French rally championships. It debuted in 1993 and it still fetches good prices. The newer series that have come after it like the Renault 2 and 3 have been improved but the older version still stands out thereby making it a classic. It is blue in color and the wheels are gold plated coupled with high speeds. The Alfa Romeo SZ/RZ, a product of the Fiat Company is another car that is bound to become a classic. It is a 1990 car that was exposed at the Geneva motor show. It is the brainchild of a design house based in Milan and Alfa known as Zagato. This car is not only pretty but also has a high performance and it was even dubbed ‘the monster’ by the Italian press. Due to financial constraints, only a thousand pieces were made and getting one today or in the future will take a fat bank account which will be worth the while. For a car to qualify as a classic, it must either have a powerful engine, a sleek look, a high horsepower or an impressive weight balance. The car must also be affordable and its model intriguing as well. The x-factor will determine if the car you buy today will be more valuable 25 years down the line.

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What do you all think about the Cadillac Seville SLS year 2000?

2000 cadillac seville SLS 115000 miles $5000 for a first car. i' m 18. should i get it? it drove great and looks new.

go to automotiveforums.com and search Cadillac Seville SLS. Any problems they have will show up there. Look for alot of questions regarding the same problems and you can just about guess you will have the same...good luck with your first car. It will be the one you remember for the rest of your life. I hope they will be fond memories

U.S. Auto Sales Gain 19%
Light vehicle sales in the U.S. auto industry grew 19% to 11.63 million units at a seasonally adjusted annualized rate in May.

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