Car And Truck Brake Parts

Caprice Malibu

Thanks for visiting our site!
Caprice Malibu
Checkout Ebay Auctions For The Cheapest Prices

Check out Amazon:

Account limit of 2000 requests per hour exceeded.

Here are some more information for Caprice Malibu:

They are called Baby Boomers, Generation Jones, and just plain Boomers - a segment of the consumer market born between 1943 and 1964 that today, have already raised their families, have a sightline to retirement, and are now focused on what they want, or what they have dreamed about having all their lives. Chevrolet knows these Boomers well. They are the Automotive Generation and one thing is certain - they love their ride!

A generation raised on muscle cars like the Camaro; on luxury cars like the Impala; on the affordable family-style Malibu, and on the sheer need for speed like the Corvette; unlike the generations before them, the Automotive Generation grew up on motorized vehicles and the freedom of the open road. Whether by interstates, highways, or byways, they demand fashionable, affordable, safe, and economical auto-mobility.

The Chevrolet family knows that most Boomers always remember their first car and according to Scotia Economics, a research and policy development company, Baby Boomers account for more than half of all new vehicle purchases and make up almost 60% of all drivers. According to George Hoffer, an auto analyst, they have a "fixation'' on their cars born out of the days when gas was cheap, credit was easy, and for the first time in history, you could just jump in your car and go. This generation of car buyers has driven automotive styling for the past 50 years, and that is why several of Chevrolet's models have lasted just that long, evolving as times change.

No automobile proves this point better than the generation who grew up lusting after the Corvettes and Stingrays of the 1960s - and turning 50 doesn't seem to dampened the passion for the Vette's sleek curves. According to Jesse Toprak, vice president of industry trends and insights for pricing at TrueCar, the lifelong dream of owning a Corvette is representative of a group of Boomers now known as empty nesters. Corvettes are "...aspirational vehicles. They're getting it for themselves, not the family. It's what they've always wanted.'' And according to Mark Reuss, president of General Motors North American division who recently spoke about the next generation of Corvettes on FOX News, "There is a good chance every new Corvette we do has got to be dramatically different... As we go through time, there will always be an evolution of materials... Fiberglass is at the heart of the car. Materials are continually more efficient, stronger, and I think you'll see that in whatever we do with the Corvette."

The Impala was the first of the full-sized luxury Chevrolet automobiles. From 1958 until the mid 1960s, it remained the most expensive Chevrolet on the market until they introduced the larger Caprice. Throughout the 1960s, the Impala was not only the best-selling automobile in America, but it was also the most collected car of its type. Redesigned in 1971 and again in 1980, the Impala became the favorite among law enforcement before discontinuing it in 1985. Resurrected in 2000, the 2010 Impala starts at just $23,000 and comes standard with six airbags. The Luxury Edition Package features E85 FlexFuel-capability, a versatile flip-and-fold-flat rear seat, a six-passenger option, heated front bucket seats, a Bose® premium sound system, Universal Home Remote, auto-dimming rearview mirror, outside heated mirrors, a rear spoiler, Automatic Crash Response, and OnStar Advisor.

Breaking out from the sporty Chevelle "muscle car" lineup, the Chevrolet Malibu, named for Malibu, CA hit the market in 1964, designed as a typical American family car sold at an affordable price. Today, the Chevy Malibu is wildly popular as a conservative midsize sedan, famous for its safety, and beloved by American start-up families.

Kimberly Ballard is a freelance writer. Some Chevrolet Malibu and Chevrolet Silverado information was gathered from Landers McLarty Chevrolet.

Analysis And Research

Introduction

Markets consist of people who have the need for a certain product, the ability to purchase it, authority and willingness to buy it too. Organizations on the other hand have the intention of selling their commodities for a profit. Consequently, any marketing strategy must merge these two diverging needs. The latter process forms the backbone of market segmentation, positioning or targeting. This is what shall be studied in the paper with reference to a well known particular case study.

Section 1: Choosing a product or product category

The product chosen for analysis is the Chevrolet automobile brand manufactured by General Motors. Chevrolet is one of the most prominent vehicles sold by the latter company. It falls under the medium sized category although it comes in a variety models. General Motors is one of the top big three automobile companies in Canada. Its sales in 2008 have increased and this is especially the case for Chevrolet.

It is important to study the Chevrolet as a product because it is one of the most identified brands in the automobile industry. This product has been marketed widely hence the reason behind its widespread use. Also, the product has had a long history. It began back in the 1960s with models such as Impala. Thereafter, trimmer models started being introduced into the market such as the Caprice Chevelle, Malibu then the Nova. Today the product is now being identified through a series of models that consumers have received very enthusiastically. (Statistics Canada, 2008)

Section 2: Consumer research and trends

Secondary research was conducted by consulting on national statistics i.e. through Statistics Canada. Through this avenue, it was possible to examine the overall performance of this brand. This was because the ‘performance in a series of towns and cities were enlisted. Consequently, through total sales, it was possible to place this brand in context within the automobile industry.

There was also some primary research that was conducted for this section of the paper. The research involved five interviews conducted by automobile vehicle owners. The individuals were asked questions about the kind of qualities that they look for in a vehicle, whether they had heard of Chevrolet and why they had or had not purchased. The interviews were structured i.e. they contained pre-set questions which consumers were asked. This assisted in the ease of analysis and the latter conclusions were made from the analysis.

The first thing that was identified in consumer segmentation was that consumers' needs were variable; in other words, there is a need to use heterogeneous segmentation rather than homogenous. However, this demand could be placed into some identifiable clusters. Some of them include

• Automobile space
• Automobile price
• Height of luxury offered by the automobile
• Automobile's sportiness

These segmentation mechanisms were largely based on the product qualities. The Chevrolet brand is widely known for its participation in sports. (Statistics Canada, 2008)This is the reason why General Motors has sponsored some racing activities through this brand. Consequently, certain consumers are looking for the kind of product that would fit in with their need for sportiness. Additionally, others may be looking for Chevrolets that are relatively cheap. This is what is largely known as segmentation by price. In such a scenario, most people would be looking for value for their money. Most of them would shy away from purchasing certain items if they think that those items are overpriced. The same mentality applies to Chevrolet.

A number of consumers affirmed that they are mostly looking for a Chevrolet brand that is luxurious enough. This means that the automobile must have certain additional features such as strong engine power, inflatable seats, digital music players among other features. For such consumers, the most important thing for them is that their vehicle must have all the latest features in car technology. General Motors has created a series of models that are tailored to suit this market segment. (Statistics Canada, 2008)Most of these brands have been designed to create comfort while driving, entertainment and safety in the event that an accident occurs.

Other consumers also fell in the latter segment i.e. segmentation by product type. These were consumers who were looking for environmentally friendly vehicles or fuel efficient ones. This segment could also be classified under the segmentation by price sector because those ones looking for fuel efficient vehicles or engines that required less fuel were largely trying to minimize their expenditure after purchasing the vehicle. This category of consumers was quite high especially because of the soaring gas prices that are currently affecting the world today. However, there were also other consumers who simply wanted to play a part in reducing environmental degradation. General Motors has designed some Chevrolet models designed for this purpose such as the Chevrolet Volt. This model is an electric vehicle and is one of the strongest fuel economizers among GM's category of vehicles. Consequently, consumers in this segment usually buy the latter product.

Other motor vehicle purchasers are usually looking for spacious vehicles. This is the reason why General Motors has created series of Chevrolet brands that vary in size. There are those that accommodate an entire family while there are others that are tailored for drivers and their co-drivers alone. Usually, space is also associated with price because automobiles usually have more powerful engines and greater horsepower than the small varieties.

In General Motors, consumer segmentation may also be defined by the four major segmentation variables know in the market. The behavioral segmentation applied to Chevrolet because there are certain makes that are tailored to certain demographic groups hence the presence of demographic segmentation e.g. segmentation by age. Young people tend to look for less spacious makes while the older generations tend to look for more space. Segmentation also exists by geographical areas because large cities tend to focus on sporty vehicles while sparsely populated areas tend to look for functional vehicles. Also, segmentation by buying behaviors applies to Chevrolet because the company adds certain features to encourage those individuals who purchase vehicles for leisure.

Figures for last year obtained from Statistics Canada depict that the company's Chevrolet sales have increased as of 2007. (Statistics Canada, 2008)

Make

About the Author

Author is associated with SuperiorPapers.Us which is a global Research Papers and Term Papers Writing Company. If you would like help in Research Papers and Term Paper Help you can visit www.SuperiorPapers.Us

what is the ring gear size on a 94 Caprice

I am looking to put a diff carrier from a 94 caprice to a 77 malibu but need to kmow the ring gear size.any info would be appreciated.

Both are 8.5 inch but the splines may be different - 77 malibu has a 28 spline axle - Caprice should be 30. You'll need 30 spline axles for the malibu to make the carrier work or the axles won't slide in.

OpenTable Diners Reveal Their Top 50 Picks for Restaurants With the Most Scenic Views
SAN FRANCISCO -- OpenTable, Inc. , a leading provider of free, real-time online restaurant reservations for diners and reservation and guest management solutions for restaurants, today announced the winners of its 2010 Diners' Choice Awards for restaurants with the Most Scenic Views.

Thanks for visiting!