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What is "Employee Engagement" (EE) anyways and how and why is it important to our company?

We have likely all heard about and read about some of the recent buzz and focus on employee engagement. EE can mean a lot of different things to different people and companies. As well there have been several definitions that, depending on the source, can also create some confusion. Our belief is that true, effective engagement, their business drivers and related program decisions are not, and should not be, about creating smiling faces or superficial rah, rah team spirit but about implementing the type of programs and policies that drive business success, results and bottom line profits.

Yes they can build employee happiness and satisfaction, yes they can build the desired culture within your company and yes they enhance team spirit and morale and yes all of these are all important. But what does that really mean?? In this article we will take a look at what engagement actually means to a company in financial terms.

EE is about having employees that are excited and enthusiastic when they show up for work everyday. This results in lower turnover costs and reduced absenteeism expenses.

EE is about employees that willingly and routinely provide that extra discretionary effort which raises productivity levels and reduces costs per item or service produced.

EE is about employees that diligently strive to improve and get better at their jobs which also drives productivity but in addition provides new ideas and suggestions on where and how the company came grow and improve. This means more innovation and creativity to address problems and obstacles.

EE is about employees that are more receptive and adaptive to change. This means that businesses are more flexible in adjusting to meet changes in marketplace demands and competitive pressures. It involves understanding and supporting change (many change initiatives actually fail due to lack of support) and can mean new training development activities and new responsibility requirements are implemented more effectively, in faster time and at reduced costs.

EE is about employees that understand and are clear on their roles and responsibilities and how those contributions impact the company's efforts to succeed which means their efforts are focused on priorities and important key business drivers which translate into higher achievement levels of goals and objectives.

EE is about building a culture of pride, determination and enthusiasm that fosters teamwork and environment where employees support and help one another. This encourages and nurtures strong collaboration between departments and colleagues where all employees communicate openly and freely to develop best possible solutions to issues and problems. This contributes to improved quality and the ability to meet customer requirements and demands and also reduces miscommunication and its related problems.

EE is about employees that buy in and align with the company's values and mission that creates and develops one common cause and focus. This contributes to and builds strong, loyal customer relationships. The result is increased revenues, repeat sales, new clients, higher profits and share prices.

EE is about becoming an employer of choice which means that as a company grows it will be easier and less costly to attract the type of qualified, high performing professionals necessary to continue and sustain growth.

EE is having a motivated, high performing team and accomplishing this by making an emotional connection with the employee and meeting their personal needs. This means salaries and bonuses are in line and competitive but not exorbitant and excessive. This gives employers a strong competitive edge in the marketplace and helps control wage and salary costs.

EE is about reducing stress, internal conflicts and health issues which means healthier employees (both physically and mentally). This allows a business to control and reduce the ever increasing health care costs, drug and benefit costs, absenteeism costs, etc.

EE is about employees who are inspired, motivated, focused and committed to team and company goals which mean objectives and required results are met with increased frequency through cost effective ideas and solutions.

These are the type of financial benefits that effective employee engagement can provide. In many cases small shifts in the employee engagement index scale will result in significant impact and increases to bottom line profits. This has been proven by a wealth of supporting documentation, case study information and research from successful corporations that have committed to making employee engagement a key strategic initiative and driver of their culture and success.

The points made above will hopefully help explain to your owner or senior management why employee engagement is important and how it can help the profitability of the company. Your next step should be to determine how your company can develop and implement an effective employee engagement plan that will help you realize and maximize these benefits above.

Doug Brown
DBC Marketing
http://www.dbcmarketing.ca
519-656-1066

About The Author: Doug Brown is the president of DBC Marketing and a strong advocate for employee engagement programs. DBC Marketing offers simple and effective strategies and tools to help engage your employees.

Review 2010 Hyundai Tucson Gl

Even though I have been reviewing new cars and trucks for a couple of decades, I still find the various ways automakers approach the restyling of existing product lines to be endlessly fascinating. Cautious or bold, placate the existing customer base or seek out a new niche, the final decision can make or break the model — and sometimes the company.

Hyundai is definitely in a bold phase, with successive iterations of its lineup seeing dramatic improvements in looks, powertrain, handling and reliability. And its new, second-generation Tucson sport-ute is just the latest example. While the original model broke ground in the compact SUV/crossover segment for the company — winning the Automobile Journalists Association of Canada's Best New Crossover Vehicle award for 2005 in the process — it was conventionally styled, designed to fit in with its competition, not stand out.

The same cannot be said of its European-penned replacement. The 2010 Tucson loses its predecessor's pug face and bar-of-soap shape, gaining sharp creases in its sheet metal, the Hyundai family hexagonal front grille, assertive lower air intake, swept-back headlights, wraparound tail lights and more. Beyond the design esthetic, it also gains a roomier, high-styled cabin and increased cargo space.

By far the greatest change occurs under the hood, with the new Tucson gaining the Theta II 2.4-litre DOHC four-cylinder engine. At 176 horsepower and 168 pound-feet of torque, Hyundai says the Theta II delivers about the same amount of power and acceleration as the previous model's venerable 2.7L V6, with 20% better fuel economy than the lumpy old 2.0L four-cylinder engine.

In day-to-day operation, the new four-banger has more than enough oomph to handle the GL AWD model's 1,529-kilogram curb weight. The engine is quiet and unobtrusive at a constant speed, responding to a prod of the gas pedal with a quick kick-down — the tester's six-speed manumatic is light years improved over the old four-speed — and the required acceleration. It can get a little gruff at high rpm, but, then again, high rpm is seldom needed. As for fuel economy, I averaged 10.9 litres per 100 kilometres during the week, higher than Transport Canada's combined rating of 8.3 L/100 km, but about the same as I've recorded in most other four-cylinder compact SUVs tested over the past few months.

For what it's worth, Tucsons with automatic transmissions come with an Eco Indicator nestled between the speedometer and tachometer — the green LED lights up in accordance with fuel-efficient driving behaviour. Hyundai claims fuel savings in the range of 15% to 17% are achievable.

Still on the frugal fuel consumption front, the tester came with Kumho low-rolling-resistance silica tires. Laudable as that is, their stiff sidewalls exacerbate an already firm suspension setup, contributing to a rather bumpy ride over rougher surfaces.

Speaking of suspensions, the Tucson employs MacPherson struts up front, a multi-link rear and larger stabilizer bars at both ends, with all four wheels controlled by coil springs and gas-charged dampers. As a result, the SUV displays a fairly flat attitude when cornering.

Hyundai has upped the standard safety technologies for the 2010 Tucson, adding Downhill Brake Control (DBC) and Hillstart Assist Control (HAC) to a list that also includes four-wheel disc brakes with ABS, electronic brake-force distribution, electronic stability control and traction control.

All-wheel-drive models now come with an advanced electronic system that automatically distributes the power equally. Under normal driving situations, power is sent only to the front wheels; a driver-selectable AWD lock allows for a 50/50 torque split between the front and rear wheels for off-road and very slippery conditions.

The Tucson's electric rack-and-pinion power steering is firm at low speeds, unlike most other similar systems, and it doesn't lighten up at higher speeds, remaining heavy as well as slightly dead on-centre. I'd rather have this than an over-boosted, numb system, but it wouldn't kill Hyundai's engineers to dial in a little more assist for parking manoeuvres.

As much as the new Tucson's exterior makes its predecessor's look dowdy, it's the high-tech interior layout that really surprises and impresses. Yes, there is still too much hard plastic, but at least it's textured. Plus the cabin's two-tone colour scheme and tasteful use of satin trim (primarily on the steering wheel, centre stack and vents) goes a long way in mitigating any cheapness. And I love the cat's-eye shaped tachometer and speedometer in the instrument panel, the signature blue lighting (very easy on the eyes) and the well-marked and properly situated knobs, buttons and controls. The cloth-covered front seats offer proper support for long drives and have sculpted backs so taller rear-seat passengers gain just a little extra knee room. That said, even with the added wheelbase, it can be a tad tight for six-footers in the back if the front-seat occupants are of similar dimension. Disappointments? Only one, really. At $26,699 for the GL AWD, heated seats should be standard on this trim level.

The Tucson's new overt styling gives it the visibility to stand out among the competition in a well-populated segment that is forecasted to grow at a rate above the overall industry average. And under that bold sheet metal is an inherently decent and well-engineered crossover runabout that is ideal as a day-to-day urban/suburban commuter.

Standard features: Air conditioning with cabin air filter, AM/FM/CD/MP3 audio system with auxiliary plug-in and six speakers, Bluetooth hands-free phone system, power door locks, power windows with driver's side auto-down, power heated outside mirrors, tilt steering wheel, rear spoiler, cloth seats and interior trim, carpeted floor mats, map lights, rear window defroster, rear window washer/wiper, roof-mounted antenna, bucket front seats with adjustable headrests and lumbar support, split-folding rear seats with adjustable headrests, storage tray, three 12-volt outlets.

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