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Gremlin Javelin

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Gremlin Javelin
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Chevrolet used to have an advertising campaign that touted, "Baseball, apple pie, and Chevrolet." Supposedly, General Motor's largest division attempted to indoctrinate consumers into believing that a Chevrolet was as mainstream as Main Street, USA. In many ways this campaign worked. For generations now the Chevrolet division has been serving up cars that have been snapped up by Americans, particularly those seeking their first car. Let's take a look at three Chevy classics that have shaped the respected US automaker.

Corvette - In 1953, the Chevy Corvette was released and the auto market hasn't been the same since. This two seat ragtop paved the way for greater and lesser cars to enter the US market including Chevy's own Camaro and Chevelle; Pontiac's Firebird and GTO; Ford's Thunderbird and Mustang; the Dodge Charger; Plymouth 'Cuda; AMC Javelin; Datsun 240Z; and a host of other cars. For over 50 years, the limited production Corvette has been the "halo" car for Chevrolet and is now a favorite of the baby boomer set.

Camaro - One of the original "pony cars" was the Camaro which, along with the similarly designed Pontiac Firebird, was GM's answer in 1967 to the Ford Mustang. After the 1964½ introduction of the Mustang, GM needed a response...and badly! Pony cars were famous for compact size, speed, and 2+2 seating. Add in a convertible and you had a true California cruiser. After 35 years of production, Chevy discontinued the Camaro while the Mustang is still being made. Good news for Camaro fans: A new Camaro is reportedly set to debut for the 2009 model year.

El Camino - Is it a car or is it a truck? How about: car/truck? Half car and half truck, the El Camino is essentially a car with the rear section converted into a truck bed. Introduced in 1959, the original El Camino was based on the Impala platform, then on the Chevelle, and later on the Malibu chassis. The El Camino was Chevy's response to the 1957 introduction of the Ford Ranchero, the first production car/truck. Although not meant for heavy duty truck use the El Camino, when equipped with adjustable shock absorbers, was able to carry its share of weight in its bed.

Other cars from Chevy that have been memorable include: the Venture, Nova, Caprice, and Chevelle; while some truly forgettable models include the Chevette, Monza, and Vega.

Chevrolet's current line up is a far cry from yesteryear's fleet, but with over 25 cars, trucks, vans, and SUVs models being marketed today, the Chevrolet name continues to impact and shape the American automotive industry.

Copyright 2005-2012 -- Matthew C. Keegan is a freelance automotive writer covering classic, current, and future models. He manages Mazda Spiano [http://www.mazdaspiano.com/], an informational website for this car.

Car Companies That Went Belly Up

With the economy the way it is, it was no surprise that Chrysler announced that they would be going into bankruptcy, also the discontinuation of the Pontiac line, and the imminent demise of GM's Saturn. So I was thinking let's take a look back at some other American car brands that have gone belly up.

Studebaker
Studebaker started out in 1852, as a family owned blacksmith business. It would later become the world's largest wagon builder by the end of the 19th century. They successfully turned their wagon enterprise into a horseless carriage enterprise, Studebaker turned out unique and creative cars, including the bullet-nose Land Cruiser. Their last car rolled off the lot in 1966.

AMC
American Motors was created in a 1954 merger between Hudson (the maker of the Hornet) and Nash-Kelvinator. The carmaker really came into it's own when in the late 60s and early ‘70s with unforgettably cars like the Javelin, Gremlin, Pacer, and Eagle. Chrysler eventually bought out AMC. They stopped making cars in 1988.

Duesenberg
Duesenberg possibly made some of the finest cars ever produced in America, Duesenberg was unfortunately a casualty of the Great Depression. Even with celebrity owners like Clark Gable, and Phillip Wrigley (of chewing gum fame), the top-of-the-line and top-priced cars simply couldn't survive. They made their last production car in 1936. The few that are still around today rarely change hands, and when they do, seven figures are typically at stake.

GEO
The General Motors brand, was first introduced in 1989, and was built to compete with small, economical foreign imports. It's models, Metro, Prizm, Storm, and Spectrum did ok, but not well enough to stay around. GM stopped production in 2004, which may have been about two to three years too early. With the huge gasoline price spike of 2006-2007, used Geo prices skyrocketed due to the cars' incredible fuel economy and dependable reputation.

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What do you think is the modern day AMC?

A lot of AMC cars are classics like the Javelin and even the cheaper cars like the Pacer and the Gremlin. But what would you say is the modern day AMC?

Could be Hyundai. The Tiberon is almost as odd-looking as the Javelin, and they build cars that completely ignore the common ways of doing things, as AMC used to do. I don't see anyone else marching to the beat of their own drummer and producing fishbowls on wheels and such.

Car makers turn to fashion brands for bling
Clothing and cars are two areas of design that most of us interact with every day.

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