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Lincoln Mark

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Lincoln Mark
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I was rushing through the white-tented terminal building at Denver International Airport when my attention was diverted - as if often is -- by a storefront massage business. Checking my wristwatch, I calculated I had just enough time for a 20-minute chair massage.

I settled onto the light gray vinyl chair and placed my face inside the cushioned headrest. The massage therapist introduced himself. "I'm Lee," he said. "But you can call me Sawbones."

He must have seen the cartoon question mark floating above my head in an imaginary white bubble --"Sawbones?"--for he went on to tell me about himself.

Digging his thumbs into the back of my neck, Sawbones explained that massage was a new line of work for him.

"Do you like it?" I asked, my words muffled by the cushioned face rest.

"Yes, ma'am," he said, revealing a slight rancher's drawl. "I get to meet interesting people, especially here at the airport. A few weeks ago, I massaged the lawyer for the Oklahoma City Bomber. He was on his way to his client's execution." Sawbones paused, as if remembering the occasion. "He was a little tense."

Although his comment demanded a sarcastic response, I couldn't think of one fast enough. Instead, I asked Sawbones if he worked only at the airport.

"No, ma'am. I also have an office by the Stock Show Complex."

"The Stock Show Complex?"

"Yes, ma'am. That's because I have another business. Custom cowboy hats."

The cartoon question mark re-appeared. "Cowboy hats?"

"Yes, ma'am. I sell them at the Grizzly Rose, the country-western bar north of downtown."

I inhaled the rosemary scent of the massage oil and debated whether to prod Sawbones for more information. Since I was unlikely to meet another cowboy-hat-making-masseur in the near future, I asked him if his massage business was growing.

"Yes, ma'am. See, I do horses too."

"Horses?" I asked, feeling like I was being sucked down a conversational rabbit hole.

"Yes, ma'am. Horses like massage. They can get testy though."

"I'll bet." I pictured a blonde Palomino lying hooves up on a massage table.

As Sawbones kneaded my upper arms, he asked what I did for a living.

"I'm a writer," I said. Actually, I didn't say that, because just then, Sawbones' fingers pushed my head into the headrest making my answer sound more like "Imamiffer."

Sawbones was unfazed. "Really?!" he exclaimed. "I'm a writer too!" He said this as if we were distant cousins meeting at a genealogy conference. "I write scripts!"

"Scripts?"

"Yes, ma'am. See, I also perform in Wild West Shows."

The rabbit hole was getting deeper by the second. "What kinds of things are in your shows?"

"Shoot-outs. Stuff like that. I have a friend who looks like Abraham Lincoln. He's gonna be in our show tomorrow night."

Now, I've never been that great at history but I've never really pictured Abe Lincoln in a shoot-out, except, of course, for the incident at Ford's Theater. I was about to ask Sawbones how Abe figured into his act when he pulled my arms behind my back and away from my body as if dressing a chicken. "You sure got some knots under here," he said, poking underneath my shoulder blades. I began to comprehend the testiness of his equine clients.

Soon, our 20-minutes was up and Sawbones handed me his business card. "Massage," it read. "For Horses and Humans."

"Just for future reference," he added, "I also do home massage. It's only 50 bucks and I bring my own table, oil, and CDs." I accepted the card graciously even though I was fairly certain I'd never pay a man named Sawbones to tote oil and soft music into my house.

It's been a week since my encounter with the custom-cowboy-hat-making, wild-west-show-performing, horse-and-human massage therapist and I can't get him out of my mind.

Now, I know there are people who might find Sawbones a little low brow and unfocused. These people would assume Sawbones was a drifter who hadn't found his true calling. But to me, Sawbones is wise. He can work indoors or out. He works with his hands and his mind. He also has built-in job security. The bottom could fall out of the cowboy hat market and Sawbones would still make it in the world.

Furthermore, Sawbones has already figured out what many of us spend our entire careers learning: How important it is to try new things. "Ma'am," he said, "I do all these things because I promised myself I would never do the same boring thing all day long."

Many people I know have said this same thing to themselves at one time or another. But the difference between Sawbones and most people is that he is not afraid to tackle new challenges, even if those challenges involve tense attorneys and testy horses. So think about Sawbones the next time you're confronted with a new opportunity. Even if the job or project doesn't work out the way you expected, you might end up with good fodder for airport conversation.

Copyright, 2005, Shari Caudron.

Shari Caudron is an award-winning columnist, writing coach, and author of “What Really Happened,” a collection of humorous stories about the lessons life teaches you when you least expect it. Shari regularly delivers speeches to women’s groups about how to transform ordinary experiences into opportunities for personal growth. Website: http://www.sharicaudron.com e-mail: shari@sharicaudron.com

Lincoln Retaliates With New Vehicle Launches

Lincoln aspires to become America's luxury vehicle. This goal is bolstered by launching the largest launch of redesigned and brand new cars in the history of Lincoln.

"We've got four major launches within four months," says Thomas Grill, Lincoln brand manager. "The MKZ and Navigator are already at dealers, followed by the MKX crossover and the all-new Navigator L extended length model. What's just as important is that our consumers will be very aware of these new products since Lincoln is spending more money in the next 12 months on marketing than we've done in our history."

It can be recalled that Lincoln and Cadillac used to be the luxury cars of choice in North America. In fact the former was once the best-selling luxury brand in America. Unfortunately, the crown was stolen by other successful luxury brands. Now, the automaker is making up for the lost time and is taking vital enhancements of its Lincoln auto parts to create a big wave in the auto industry.

Lincoln's renaissance is summed up in one phrase - Advancing the American Dream. The latest lineup of car maker is especially designed for American dreamers.

"Research and segmentation analysis shows that the Lincoln customer as being a person who has worked hard and earned a reward in the form of a luxury vehicle," Grill adds. "In a sense, it's kind of a cycle. The person takes advantage of opportunities in life, earns a reward which in turn makes them seek out further opportunities."

Worthy modifications were made to aftermarket parts for Lincoln Navigator. Also, the car maker made groundbreaking upgrades to other Lincoln vehicles including MKZ, formerly known as Zephyr. This is done to achieve the refinement and performance desired by vehicle fanatics. Other launches include MKX with the striking panoramic roof, MKS concept sedan and Mark LT.

"Our value proposition in the market is an earned reward for our customers, offering great value in a luxury offering," Grill concluded. "The 2007 MKZ, for instance, has added more than $1,000 worth of new equipment, but the MSRP has increased by only a little over $200. Lincoln becomes an attractive buy for customers wanting to move up to the luxury market."

About the Author

Pamela Hewitt is marketing consultant of a successful auto body shop in Philadelphia, Pennsylvania. This 39 year old is also a prolific writer, contributing automotive related articles to various publications. She is also an offroad enthusiast.

What car is faster a 1997 lincoln mark VIII or a 1996 Cadillac seville sls?

I have the lincoln and my friend thinks his cadillac is faster than mine

Race and find out...RWD Lincoln vs. FWD Caddy. I would put my money on you.

Kearney rallies after half to beat Lincoln Southwest
Josh Kolbo scored a pair of second-half goals to lead Kearney to a 2-1 victory against Lincoln Southwest in the first round of the Class A boys soccer tournament on Thursday.

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