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Lincoln Mercury

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Lincoln Mercury
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Owning a flex fuel vehicle gives motorists options beyond high gas prices at the pump. Depending on the fuel's availability and local taxes, you could save as much as one third at the pump by fueling up your car with E85, the ethanol/gasoline blend popular with flex fuel vehicles. As additional service stations add flex fuel to their available fuel options, more drivers will consider this alternate fuel source to save money and to help the environment. However, before you make the switch, your vehicle must be designed to run on E85 in the first place. Fortunately, select auto manufacturers are jumping in by offering vehicles that can operate with either E85 or straight gasoline. Let's take a look at the current offerings available to American consumers.

Surprisingly, not many of the vehicles from Japanese automakers have flex fuel capabilities. Toyota and Honda are concentrating on hybrid technology while also exploring hydrogen power. The American automakers have taken the lead in this all important endeavor and the following vehicles from General Motors, Ford, and DaimlerChrysler all have FFV models available for consumers:

General Motors:

Chevrolet Silverado

Chevrolet Avalanche

GMC Sierra

Chevrolet Suburban

GMC Yukon

Chevrolet Tahoe

Chevrolet Impala

Chevrolet Malibu

Ford Motor Company:

Lincoln Town Car

Ford F-Series

Mercury Gran Marquis

Ford Crown Victoria

Ford Taurus

DaimlerChrysler:

Dodge Durango

Dodge Ram

Dodge Caravan

Chrysler Town & Country

Chrysler Sebring

Dodge Stratus

In addition, several foreign manufacturers also offer E85 technology including: Mercedes and Nissan on current models, while Isuzu and Mazda on past models. Just so you know, not all versions of each model listed have flex fuel capability; check with the dealer to make certain that your model is indeed flex fuel capable.

Yes, the flex fuel movement is growing and as new stations come on line and more vehicles become available, look for consumers to select flex fuel vehicles in greater numbers. Add in two big side benefits of reduced emissions and less dependency on foreign oil, and flex fuel vehicles make a heck of a lot of sense. Will you be going the flex fuel vehicle route?

Copyright 2006 – Matt Keegan is a freelance writer covering the top brands as well as industry trends. You can keep your car, truck, van, or SUV running great by shopping the Discount OEM Parts superstore for high quality automotive parts and accessories.

Lincoln Launches 'dreams' Tv Ad Campaign

Lincoln has launched its 'Dreams' TV ad campaign for Navigator and all-new Lincoln MKX, which are scheduled to debut later this year. Said ads will be featuring Dwyane Wade of NBA Championship-winning Miami Heat and Rocco Dispirito, nationally-recognized gourmet chef and author.

The "Advancing the American Dream" ad campaign, which is created by Y&R Detroit, is aimed at reaching both the heart and the mind of potential Lincoln customers and encouraging them to pursue their dreams. The goal is to convey the power of dreams and inspire people to experience their dreams. As the its tagline goes - "Reach Higher."

Lincoln's new ad campaign is composed of 4 distinct commercials that will debut this summer and fall. The first commercial is called "anthem." The 60-second commercial showcases a series of individuals with different dreams and aspirations. "Hoops" is another commercial that features NBA All-Star Dwyane Wade. In the latter part of the commercial Wade said, "My dream is to leave the world better than I found it."

"Bounty" features celebrity chef Rocco DiSpirito. DiSpirito's dream statement is, "My dream is to offer the best of everything to everybody." This spot will run concurrent with the launch of the Lincoln MKX later this year. Finally, the "ditch" is made for Lincoln MKZ. The driver says, "My dream is to ditch the corner office."

"Lincoln will use the 'Dreams' platform to speak to people achieving success on their own terms," said Al Giombetti, President of Ford and Lincoln Mercury. "We will make 'Dreams' the Lincoln brand's largest and most comprehensive marketing drive in more than a decade as we launch the Lincoln MKZ, our first all-wheel drive car, the Lincoln MKX, our first crossover and the most luxurious and refined Lincoln Navigator ever."

"Lincolns are the reward for people who are achieving their dreams, and they are seeking unique and elegant designs to celebrate their success," continued Giombetti. "Our designers and engineers are inspired by this vision."

Lincoln Navigator body parts are upgraded to suit the redesigned version of the vehicle. Lincoln MKX, on the other hand, is the first vehicle to utilize the automaker's new naming convention that eliminates conventional names in favor of the European and Asian.

"Navigator established the full-size luxury SUV segment and has been a hit ever since," added Giombetti. "Now, we're offering customers the most quiet, comfortable and sophisticated Navigator ever along with a new extended length Navigator L with even more cargo room."

About the Author

Pamela Hewitt is marketing consultant of a successful auto body shop in Philadelphia, Pennsylvania. This 39 year old is also a prolific writer, contributing automotive related articles to various publications. She is also an offroad enthusiast.

Lincoln Zepher, Mercury Milan, Ford 500?

Are these all the same cars with different options? They look the same and are from the Ford car family - is there any real reason to buy the Lincoln Zepher over the Mercury Milan?

NO the milan and the Zephyr(mkz now) are the ford fusion.

(husbands a car sales man for FORD!)

They all have disticnt features..I prefer the MKZ there real nice. its just your preference..they each have different style..different look..different features.

There all wonderfull cars though. Now available as an AWD too.

Mercury's end no shock
One criticism of Mercury has been that it's essentially a rebadged Ford. Roanoke resident Janet Kreienbrink doesn't care. The 68-year-old retiree has owned three Mercuries, all of the Grand Marquis model, and she's not ready to change her buying habits.

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