Olds Chev
Jan/100
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Olds Chev
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87'-90' Buick, Chev, Olds & Pontiac 2.0/2.2L Serp. Belt US $13.00
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Have you seen those movies where the lead character has this "sentient" vehicle capable of understanding voice commands and running self-diagnostics and such? "Computer, status report" is an all too familiar line we hear in movies like Batman. With current advancements in computer and micro-tech, this reality is not too far off in the future. This has already gained precedence with the advent of the On-Board Diagnostics system or OBD system. OBD in this sense refers to the system which enables the vehicle to diagnose itself and report whatever problems or malfunction part it might have. The OBD systems provide vital information to the owner of the vehicle or to a repair technician without all the hassle of having to get "down and dirty." The OBD systems were introduced in the 1980's but were of limited capability and usually only used a Malfunction Indicator Light (MIL) to tell you something was wrong but not what was wrong. This of course has led the developers of the OBD systems to work more in improving the performance of the system in providing greater detail on vehicular anomalies.
This drive for a more improved diagnostics system has led to the development of the On-Board Diagnostics 2 or OBD 2 systems. The OBD 2 systems has a digitized data port which can be connected to a scanner and/or reader which can be used to relay information relating to vehicular problems and malfunctions, possible and/or otherwise. These data ports and error codes which are a key feature of all modern OBD 2 systems have been standardized so as to eliminate the previous difficulty of having incompatible readers, scanners and the like. This standardization occurred because a federal law was passed which required all manufacturers in the United States to all OBD 2 related systems and devices compatible among other U.S. made car manufacturers.
The new OBD 2 standardized interfaces have the same set of features for all U.S. made cars after 1996. This new and standardized system differs in a major way from its predecessor, and that is it is located two feet at the most from the steering wheel as opposed to being under the "hood" like the old OBD systems. This system has gained a lot of importance that it has been adopted by some if not most European countries. The OBD 2 systems can provide data as wide ranging as being able to monitor engine temperature to things like tire pressure and other vehicle related conditions. These data are made available by a little device built into the car, called the Engine Control Unit or ECU. The ECU is like the car's "brain" which measures and collects data about your vehicle's health and then relays this information to a data storage device which is connected to the OBD 2 interfaces for easy access and convenience. The advancements in technology have made vehicle maintenance and repair easier for the ordinary Joe and the hardcore mechanic. These days you don't need a shed of tools and a long Sunday afternoon to just tinker and fix your car.
Mike has been working on cars and trucks since he got his first Olds 442 in the early 70's. Since then he was worked on many vehicles and is deeply interested in electronics and the new computer controls of todays vehicles. While it might seem they are limiting the DIY'r he thinks just the opposite. With the right OBDII Code Reader [http://www.motorbookguy.com/Diagnostic_OBD_2_Tools_s/6.htm] and Haynes repair Manual you can do far more than the days of screwdrivers and timing lights.
Free Sample Sales Letter: Example of How to Write a Persuasive
Business Marketing Letter
Here is an example of a business-to-business sales letter mailed
to auto dealers by a firm that markets gift cards that replace
paper gift certificates. Anything in brackets [like this] did
not appear in the letter but simply appears to describe the
mechanics of the letter
Author: Alan Sharpe
Target audience: General managers of auto dealerships
Mailer: Sharpe AutoCards [a fictional company for the purposes
of this sample letter]
Purpose: Generate appointments for salespeople
[MAILING ENVELOPE]
[Is 5 x 9 inches in dimension and has a window, through which
appears a portion of a gift card, personalized with the
prospect's name. The envelope has a teaser headline:
Inside: A win-win-lose proposition for your auto
dealership.]
[LETTER]
[Is 8 1/2 x 11 inches, copy on both sides]
December 27, 2007
Brad Carling, General Manager
Tri-City Chev-Olds
123 Any Street
Anytown OH 12345-9163
[Right here, beneath the prospect's name, is affixed to the
letter a sample auto gift card, personalized with the prospect's
name, and this headline: As you can see, this card has
success written all over it.]
Dear Mr. Carling:
Go ahead, pull this amazing little card off the paper.
It's made of plastic. It costs you $2 to buy. But it's worth the
price of a new car, sold off your lot. This card is worth the
lifetime value of a loyal customer. In sales, service, parts,
accessories and referrals. And goodwill. And free word-of-mouth
advertising.
Hold it in you hand for a minute, and think of your competition.
Consider your revenue goals for the next quarter. Do you need to
increase your new and used vehicle sales? Boost your parts &
service department revenue? Multiply your accessories department
revenue? Retain customers after their warranty runs out?
This card will help. Big time. It's a vital part of Sharpe
AutoCards, a custom-branded loyalty and gift card program that
generates revenue for your dealership. But first, how it works.
Take a look at the front of your card. As you can see, you
customize the card to match your dealership's brand image and
visual identity. Now turn it over. See that magnetic stripe
across the back? It stores information about the card's dollar
value and each transaction.
You hand cards like this to everyone whose business you want to
attract and whose loyalty you must keep. Walk ins. Be Backs.
Looky-Lous. Current customers. Even former customers. They all
use the card to buy products and services at your auto
dealership only.
You manage the program using a simple card reader hooked to a
personal computer at your dealership running our software. For
an average auto dealership, the start-up cost of buying the
system and operating it for one year is less than $2 per car
sold that year.
That's what the card does. Here's what it does for
you.
Please read the brochure I've enclosed for the compelling
specifics. You use the Sharpe AutoCards card to:
1. Close more sales by beating competitors' discounts
2. Boost your service department revenue and repeat business
3. Multiply your accessories department revenue
4. Retain customers for years after the sale
5. Attract potential customers and increase traffic in your
showroom
6. Increase referral business
7. Increase revenue on the back end
8. Promote brand awareness of your dealership
The Sharpe AutoCards system is up to five times less expensive
than competing offerings. Plus, you pay no transaction fees and
you don't have to buy any annual maintenance contracts. I call
that a win-win-lose proposition for you, your customers and your
competitors.
Use your card today to receive free coffee and donuts
for four.
The gift card you are holding in your hand has been pre-loaded
with $10 worth of coffee and donuts. Get a first-hand
demonstration of how the card works by inviting me to your
showroom for a complimentary consultation about the Sharpe
AutoCards system. Hand me your gift card, I'll swipe it, process
your transaction, and hand over your free coffee and donuts.
Like the gift cards you'll use one day, this one can only be
redeemed at the place of business on the card, which is to say,
Tri-City Chev-Olds.
When is a good time for us to get together for coffee and a chat
at your showroom? Call me at 123 456-7891 today and let's set up
an appointment.
Yours sincerely,
[signature in blue ink]
Brad K Phillips, Director, Sales
Sharpe AutoCards
© 2005 Sharpe Copy Inc. You may reprint this article online and
in print provided the links remain live and the content remains
unaltered (including the "About the author" message).
About the Author
Alan Sharpe is a business-to-business direct mail copywriter. Sign up for free weekly tips like this at
www.sharpecopy.com
.
What's the opinion of the Chev., 4.3 six cylinder engine?
Reliability & Durability - if taken care of, oil & sparks, is it a 300 thou mi or more engine? Does it compare in any way to Ford's old F - 300 - tough reliable engine.
Like the 350 they will run forever if you change the oil and keep the engine cool. I have seen several with 300000 miles
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FOR SALE... Iron Out Water Treatment System Marvel Iron Filter with sump pump and submersible pump. Includes paperwork. Value $8000, asking $3000. Call Remie 403-820-1314. 3tfc
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