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Pontiac Front

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Pontiac Front
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The venerable Buick Park Avenue is no more, having been replaced by the all new Buick Lucerne, a down market version of the Cadillac DTS. With a 275-hp Northstar V8 engine, the Lucerne becomes the first Buick car in nearly ten years to arrive equipped with a V8. The entire Buick line up is in the process of being overhauled, so let's take a look at this make's newest flagship and see how it plays a part in GM's overall strategy.

If you are a fan of the Buick brand you have witnessed your fair share of changes over the past five years. Gone are the Park Avenue, LeSabre, Century, and Regal, and in its place are the Rendezvous, the Rainier, LaCrosse, Terrazza, and the Lucerne. All the changes are the result of General Motors' broad realignment strategy in the wake of retiring the Oldsmobile brand, lifting Saturn into the fold, and setting strategy to compete against the nonstop onslaught of foreign brands including Toyota, Lexus, Nissan, and Infiniti.

One look at the Buick and you will notice a strong resemblance to the Cadillac DTS. The Buick's oval grille sets it apart from the Cadillac's firm nose, but a cursory examination of the body lines tells you that these cars are in fact twins. In the past, Buicks were essentially "stripped down" versions of Cadillacs, while Oldsmobile and Pontiac were more luxurious or sportier versions of Chevrolet models. Clearly, GM is repositioning Buick to have a more distinct "near luxury" look without stepping on Cadillac's toes, while giving the Buick division a much needed replacement for the aging Park Avenue.

For the car shopper, the Lucerne is value priced, arriving at in showrooms at just under 27K. With a standard 3.8 V6, the automaker can claim decent fuel mileage of 19 mpg city and 28 mpg highway. In these days of hyped up gas prices, favorable fuel economy is a keen marketing tool, but expect many buyers to opt for the ultra powerful Northstar V8 instead. Why? Because, if they want to purchase a Buick, they likely will want the power to go along with the luxury. It remains to be seen how well the V6 operates in a car that is 203 inches long and weighing in at nearly two tons.

Standard equipment for the Lucerne includes the following: power windows, door locks, and mirrors; side curtain air bags for the front seat; theft deterrent system; OnStar; keyless entry; and more.

The optional equipment list is expansive and can easily drive the starting price of the top of the line CSX to over 35K. For that price you receive heated power seats with lumbar support; a memory package that adjusts the seats, mirrors, radio, and climate control to each driver's specifications; sport leather steering wheel with built in controls; and more.

A fully loaded Lucerne is still several thousand dollars less than the DTS, making the Lucerne a value leader in the luxury car category. Still, Buick has its work cut out for it as competition from foreign brands including Acura, BMW, and Lexus continue to hammer away at GM's "near luxury" division. Fortunately, quality levels for all Buicks remain very high so combining that level of success with a strong price may help the Lucerne compete admirably.

Copyright 2005-2012 -- Matthew C. Keegan is a freelance automotive writer covering classic, current, and future models. He manages Hyundai Porter [http://www.hyundaiporter.com/], an information website for this truck.

Pontiac - New Car Culture in Second Life

Pontiac's latest goal is to gather vehicle aficionados and to create a brand new car culture in the industry. Along with its renaissance is the hope that people would love its new set of cars. In this regard, Pontiac has bought an island in the online world.

The automaker will set up Motorati Island in the later part of November. Said island a 96-acre section in Second Life. AdWeek via MarketingVox reported this information. Basically, the concept for its renaissance is simple. It covers selling virtual versions of its Solstice GXP, staging car races, and hosting virtual concerts in its Garage music stage.

"What we're trying to do is go far beyond a press release saying we're on Second Life," says Tor Myhren, executive creative director at Leo Burnett in Detroit, Pontiac's ad agency. "We want to connect with the people there. Pontiac's intent is to give the Second Life community a sense of involvement and ownership in the creation of Motorati Island."

Pontiac intends to request the demographics in Second Life to give proposals for how they are supposed to create a 'car culture' on said island. Pontiac also intends to create a culture of car lovers on the island itself. Moreover, it aims to be known as the forerunner of said movement.

The designed proposal of the automaker will be submitted next month in Second Life. Nonetheless, said proposal can be accessed at MotoratiLife.com.

Another move towards the goal is the release of groundbreaking vehicles. These vehicles are the result of a meticulous study, design and testing of Pontiac parts by the automakers pool of expert designers and engineers.

It is known that Pontiac, among the brand lineup of General Motors, features sporting performance and free-spirited vehicles with that air of youthful driving at competent price. Pontiac body parts, for instance, are designed to deliver superb durability to cater to the needs of modern day driving. Successful releases of the carmaker include Pontiac Solstice roadster and G6. Moreover, the success of said models is further linked to GM's program that resulted to the declining of vehicle prices. Nowadays, Pontiac's mighty rivals include Honda Accord and Nissan Altima.

About the Author

Joe Ratzkin is an avid fan of anything automotive. This 34-year old bachelor wanted to be a mechanic when he was a kid but changed his mind and became a freelance writer and researcher instead. He is currently based in Chicago, Illinois.

Where can i find the insert that fits in the indentation in the front bumper of my '05 Pontiac Grand AM SE?

Is their a web site that has this thing i am looking for or where to i order one from. I seen other Pontiac's have them but don't know where to order one for my self.

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