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Prizm Corolla

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Prizm Corolla
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Rebadging or badge engineering is a common practice within the world's car manufacturing sector and simply means that the brand or marque of one motor car is replaced with the brand of another. In effect, the actual badge, designating a particular brand such as the traditional bowtie emblem of Chevrolet, is replaced by the blue fan of Daewoo in the Far East!

Rebadging is cost effective

Due to the enormous cost associated with the research and development of an entirely new model, motor car manufacturers often rebadge a single product a number of times. Although each rebadged vehicle is essentially exactly the same car, the different badged brands sometimes undergo light, exterior cosmetic surgery in an effort to differentiate the brands.

Plenty of new and used cars in Cape Town have been rebadged for one reason or another, with Chevrolet a prime example. Owned by General Motors and manufactured in South Korea as Daewoo, the brand, in its totality, has been rebadged Chevrolet in South Africa and other western countries.

Reasons for rebadging a car

Cars are often rebadged for a variety of reasons including:

• General Motors' cars may be rebadged simply to gain a bigger market share without having to develop new models. Chevrolet, Pontiac and Saturn are exactly the same car sold by GM in the United States whereas Chevrolet Montana has been rebadged the Opel Corsa Utility in South Africa!
• Some manufacturers trade off brands that are missing from their collection. Isuzu, for instance, was lacking a minivan, so they simply rebadged the Honda Odyssey as their own Isuzu Oasis.
• Other companies permit a revised version of their product to be sold under another badge. Volkswagen is, for example, marketing a re-skinned version of the Dodge Caravan as the VW Routan!
• Rebadging also occurs when two manufacturers pool resources to create a new product. General Motors and Toyota collaborated to form New United Motor Manufacturing Inc. which produced the Chevrolet Prizm/Toyota Corolla.

Rebadged Cape Town used cars

Cars which have been rebadged in South Africa include:

1. The Daewoo Kalos, rebadged as the Chevrolet Aveo
2. The Chevrolet Spark, known as the Daewoo Matiz in other regions
3. The Jeep Cherokee which is known as the Jeep Liberty in the States
4. The rebadged Opel Corsa Utility, known as the Chevrolet Montana

Reeds Motor Group offers a range of new and used Cape Town cars for sale. Follow these handy safety tips to prevent car theft, especially if you a new car owner.

What Happened to Gm’s Geo?

In the late 1980’s when the small import market started to grow, General Motors made a decision to compete on the said market. In the process, the Geo was born. Geo is a brand of small cars and SUVs which GM hoped to make as the car for the youth during those times.

It was in 1989 when Geo was formed and came up with its first car. But waning interest on small cars led to the subsequent discontinuation of the manufacture of cars under this brand. The last model it has produced is the Geo Tracker and the production of this vehicle was already stopped in 2004.

The line is known for having great fuel savings technology, but if the design of the car was improved, better handling and higher optimum speeds would have been achieved. This is not to say that the design and the overall performance of this car is flawed, it is just that the car is designed to cut gas costs and it is just what this car can do. Various Geo parts make sure that such efficiency for every gallon of gas is achieved adding to that the marvelous engineering that has gone to the design of the engine and the car itself.

Through its short time of existence, the brand has produced 4 subcompact cars and a light SUV, all of which has been based on models of Japanese car manufacturers. Suzuki, Toyota, and Isuzu have teamed up with General Motors to bring these cars into life.

The first of the Geo cars is the Metro; it is based on the Suzuki Swift and was available as a hatchback, a sedan or a convertible, yup, a convertible. It is the most fuel efficient car the General Motors has produced; it lived up to 13 years until 2001.

The Geo Prizm based on the Toyota Corolla Sprinter is one of the more known vehicles having won various awards in its credit. The list accolades include being named the Consumers’ Digest Best Buy. What brings its ultimate demise is the passive marketing ploy by Chevrolet. Since the Prizm has joined the Chevrolet line in 1997, and the Chevrolet Cavalier is on the same class, it faced a competition from within, and the Chevrolet marketing scheme of putting the Cavalier on top of the Prizm led to the waning interest on the brand though it is of higher quality than the Cavalier.

With its collaboration with Isuzu, GM produced a short-lived compact car based on the Isuzu Gemini - the Spectrum. This car is once under the Chevrolet brand, but to add choices to the Geo brand, it was transferred under the Geo line.

Another short-lived car from Geo is the Storm, a sporty fastback or station wagon. It is based on the Isuzu Impulse, and this is one of the cars produced by Geo with a big number of sales. But in 1993, after just 3 years of existence, it was discontinued due to the refocusing of Isuzu on trucks and SUVs.

The hardiest model produced by Geo is the Tracker; it is a part of the original lineup in 1989 and stayed until 2004 when the brand itself was discontinued. This light SUV based on the Suzuki Vitara was available in either hardtop or convertible configuration. It has soft suspension and promised to go either as a city driving vehicle or an off-road one.

In the fast-paced automotive industry, car brands may come and go but the marvelous engineering feats they have accomplished will send ripples across the pond, constantly coming up to affect the designs of cars in the future.

About the Author

Corey Putton is a 28-year old bachelor from Pittsburgh, PA who has been around cars for the better part of his life. He now works online and writes all about his passion: cars. He is also a certified mechanic.

93 Geo Prizm/Corolla temperature gauge not moving?

The temperature gauge does not move, car does not seem to have any problems while driving. What could be the cause of this? Oh, and the heat works (it's in the 50-60F here).

short in the wiring to the gauge, the gauge itself is malfunctioning, the sensor is malfunctioning. one of those three, you'll have to determine which.

1994 Geo Prizm from North America - Comments
"Reliable, reliable, reliable. Best $1500 I've spent" What things have gone wrong with the car?

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