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Volkswagen Karmann

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Volkswagen Karmann
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The premise of the "More to See" theme was that, just as television was the most powerful storytelling device (with perhaps a tip of the hat to cinema), Sharp's Aquos product line offered the most advanced televisions, providing viewers with a more vivid experience through its superior color, detail, and sound. One of the campaign's five television spots showed people-a mother dressing her daughter, a man cooking, an audience at a movie theater-going about their lives with their eyes closed. Finally a woman opened her eyes in an art museum in front of Victor Meirelles's painting Battle of Guararapes. A voice-over then said, "The Sharp Aquos liquid crystal television. Suddenly there's more to see." Some critics took exception to the underlying concept. Writing in Brandweek, Barry Janoff commented, "Taking the spot's premise literally means to imply that people can't really see or appreciate their lives unless television is there to help them. And, more so, they won't truly value their own lives unless they trade in their ordinary TVs for an Aquos. Of course, Sharp can't tell people to get out and enjoy life by turning off their TVs."

The message of "More to See" may have been simplistic and even illogical, but the method by which the centerpiece of the campaign was delivered was as innovative as Sharp's LCD technology. The campaign was more than multifaceted; it was in many ways an example of interactive fiction, using the different elements-television spots, print ads, websites, and an "alternate reality game" contest-to engage the audience and keep it involved in the campaign for months on end. Such an approach was intended to counteract the resistance that consumers had built up to 30-second commercials after years of being bombarded by them, not to mention the ability of digital-video-recorder owners to skip over commercials. The pioneering effort in this type of promotion was the independent film The Blair Witch Project, which created a buzz by dropping hints in the media that the film was a student documentary project that went horribly awry. The curious were led to the producer's website, and a large number of people began to debate among themselves whether the "found footage" of the student filmmakers was real or fake. When the low-budget film opened, it became the surprise hit of the summer of 1999, generating an impressive $150 million in domestic box-office sales.

Sharp engaged the services of the Blair Witch producers, Haxan Films, to help create the mystery story around which the "More to See" marketing campaign and contest would revolve. The resulting tale was called "Legend of the Sacred Urns," and consumers were invited to solve the mystery of where an eccentric millionaire had hidden three prized urns. The three television commercials that developed the storyline-"The Key," "The Pool," and "The Tooth"-weaved a "cinematic mystery," in the words of Shoot magazine's Bill Dunlap, "set in a country estate, involving a beautiful woman, an older man in a swimming pool and a careless driver in a Volkswagen Karmann Ghia." Marcus Robinson, writing for Boards Magazine, offered his own summary of the setup: "A guy, Peter Lindeman, is swimming in the pool of his big French chateau, and his babe girlfriend wanders out on the road to meet her lover. Unfortunately, he's massaging a toothache and had his eyes on the rear view, which forces him to swerve to avoid hitting her. He ends up launching his red sports car into the pool."

All three spots showed the same incident from a different point of view. In "The Pool," for example, a woman from a bedroom window watched Lindeman swimming in the pool when a car suddenly flew through the air and landed in the water. A Sharp television was then shown, and on its screen viewers were directed to the campaign's website, Moretosee.com. The site provided audio and visual clues, and featured blogs, purportedly written by the three characters engaged in the hunt for the three mystery urns. Chat rooms were also available for people to ponder the mystery together. Once viewers were at the website, they had to opportunity to learn more about LCD technology and Sharp's Aquos line of televisions. Participants were also directed to other websites to uncover clues. The spots were directed by award-winning documentary filmmaker Errol Morris, whose credits included Gates of Heaven, The Thin Blue Line, and Fast, Cheap, and Out of Control.

The television spots began airing in September 2004 and were shown on a variety of network and cable programming, including ABC's Monday Night Football and CBS's 60 Minutes. The "More to See" campaign also included print ads, executed by Wieden & Kennedy's Amsterdam office, that also attempted to drive people to the website. After starting in the United States, "More to See" was rolled out to 18 other countries. In an ancillary component of the campaign, Sharp opened a storefront in New York City, where consumers could experience the Aquos product line and where further clues were made available. The campaign ran for four months, through the critical holiday season, with bits of the mystery parceled out over time. In the end, Ken Floss of Ohio solved the puzzle and won the grand prize, an Aquos television and other home theater equipment.

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Volkswagen History

Today VW is one of the biggest car manufacturers in Europe. However this was not like that from the beginning.
The word "volkswagen" literally means “people’s car” and this was the whole idea behind it. From the beginning VW tried to make a car that is simple enough so that the average people could afford it.
It was not exactly a new idea. Before 1930’s there have been many attempts to create a simple car model. The problem however was that no matter how simple the car was made it still ended up costing more than the yearly wage of a normal worker.
History tells that while many affords was made from VW to create the perfect worker class car a new company was created. In 1930 Ferdinand Porsche made his company. Right after the creation Porsche patented a pretty complex suspension system. In this system the transversely mounted torsion bars are connected to two trailing arms on each side. That made the whole model very light. In fact it was lighter than every common suspension type.
In 1931 another company asked Porsche if they could make a model close to the last one for them. The 2 door sedan was made as a result of this project. It was very similar to Beetle and it had the suitability that was required.
The company who bought the model is called Zundapp and right after they bought the sedan model they wanted to put 1.2 liter radial engine from one of their own motorcycles. That didn’t happen and this was the end of the line.
In 1933 NSU purchased a design from Porsche. It was known by the name Type 32. This new model was even closer to the upcoming KdF Wagen than its predecessor Type 12. It was pretty close to Tatra V570 too especially with some mechanically similarities.
After the World War II was over Tatra got some compensations from Volkswagen because they think that their model was pirated from KdF Wagen because of the similar technology. The KdF Wagen was made during that time and the similarities pointed that during the development major mechanical components were copied from it and used in the Tatra design model. Soon after that NSU dropped the Type 32 project.
In 1933 Porsche together with Hitler made possible for the citizen car project to continue. The Type 60 was soon created and its name soon changed to V1 (experiment 1). After a proposition made by Hitler V2 was designed to met the new convertible version criteria that was introduced.
In 1936 these models together with VW3 were put to major testing. After enough data was collected the next version – the VW30 was made. For the VW30 testing a new government company was responsible – the DAF. This was because of the Hitler’s regime.
Members of SS were told to drive the new VW30 model and to confirm that all the problems are fixed. Soon after that in 1938 in the KdF Wagen factory the manufacturing process began. In 1939 some VW38 and a few demonstrational cars of the model VW39 came to the world.
That was made just to point out that the factory is working and to show what the future cars would look like. These models came with a difference – the front hinged doors. When V38s models were finally introduced Hitler abruptly changed the name to KdF Wagen. KdF stayed for "Kraft durch Freude" or “Strength through Joy”. That made Porsche pretty upset because he was not a member of the Nazi party and the use of propaganda of this kind was not his understanding of advertisement.
Special stamps were made by the government. They were sold to people and on theory if someone got 200 stamps they could immediately be changed with a KdF Wagen. That however was not meant to be and the model didn’t proceed further. In fact it stayed only as a prototype.
Many people made it to court seeking some compensation because of the stamps they had which was not going to be redeemed with a car. During that time the Type 82 was on the way. It was a simple military vehicle. It practically used the parts from KdF Wagen and its flat-sided body and increased ground clearance were some of the few differences.
During WWII Type 128 and Type 166 were created. The last was powered by a 25 hp engine. There were over 50 000 cars produced of the Type 82 and only less than 16 000 of the Schwimmwagen (Type 166).
After the war the KdF Wagen factory was taken over by the British army. Under the leadership of Major Ivan Hirsts over 2000 cars were made. Most of these cars were made by spare parts left by the old manufacturing process.
After 1945 the company was named Volkswagen and the whole town took the name "Wolfsburg" which was the name of a castle nearby. The British were looking to whom to give the control over the factory. It was very difficult because Ford though it to be a waste of money and the French government refused. Soon after that Heinrich Nordhoff took the opportunity which came to be a good step in the Volkswagen development.
In 1949 the production rapidly increased. Soon after that in 1950 the VW transporter was born. Many vehicles were transported to Denmark, Sweden, Luxemburg, Belgium, and Switzerland. In South Africa the Beetles were produced during the same year.
In 1952 dealership opened doors in England which was the first there. In 1951 deluxe version of the Beetle was exported. In 1952 the American deluxe Beetles got hydraulic brakes.
Beetles made before and some during the 1953 looked a lot like the old KdF Wagen. In 1955 the Karmann Ghia was introduced. It was made by many of the Beetle parts to keep the production line cheaper. In 1977 the production of the Beetle sedan ended. Two years after that cabriolet production stopped too.
However it is pretty interesting that Beetles are used and produced in Mexico even today.

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Is a 1972 Karmann Ghia a good first car?

I am looking around for my first car and i came upon a beautiful 1972 Volkswagen Karmann Ghia, running and everything for $2,500. My dad thinks it would be a great car, but my mom is concerned mainly about safety issues. I am a huge Volkswagen fan, and really want to get this car considering what a steal it is. Can anybody give me advise or any saftey numbers or features that would make this car safer than it already is?

Noooo question that it is one of the coolest first cars you could get if you're a VW person!
As far as safety issues, the car met all the 1972 safety requirements but would never meet them today!
Rust is a major problem with those old cars- If it's a "beautiful '72" as you describe- is it a restoration and was it done properly? When I did my 71 Bug, we took it off the pan and replaced all the rusted metal on the pan and body. We did our best to rust proof it and undercoat it for additional protection... "Bondo" was used in scant places.
Or is the car all original and lived in a garage in the winters, was driven only on sunny and dry days, etc? These are the things you want to find out before going any further. For all you know, it looks good from a distance but the floor-pan looks like swiss cheese.
Makin' it safer once you determine the car's ok? Get and keep a fire extinguisher in the car. Get 3 point seat-belts, a "Wink" mirror to increase your field of vision. Lesse.... and you may be able to have a roll bar installed to help protect you in the event of a roll over.
I hope this helps!
Good luck!

Charges filed against felon police say killed a woman with his pickup
A felon has been charged with vehicular homicide after authorities say that he backed over a 91-year-old woman on Monday.

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